Search engine optimization can be a major key to successful website management. But not everyone knows what they’re doing in this important discipline, leading to poor results.
But there are some website management tips you can follow to improve your SEO, and your users’ experience along the way.
Make sure your website is optimized
Very few things online are as aggravating to users as websites that don’t load promptly or properly. That’s true on the desktop and on the mobile web. Those annoyed users are very likely to give up on your site, and Google will punish you for that.
Dennis Kirwin, CEO of Los Angeles-based marketing firm MarDymic writes in Forbes, “Responsive website design is vital to a good user experience. When websites do not function well on smartphones, users will quickly leave the site to locate a search result that does. What’s worse is Google analyzes and records this user behavior. Websites with high bounce rates will lose their rankings and be kicked off of Google’s first page.”
Website management that relies on old tricks for SEO is courting trouble. That’s because the landscape evolves rapidly, and it’s key that you evolve with it.
“By failing to stay on top of things and update your approach, you are getting nowhere with your current SEO strategy and are possibly falling behind,” writes Sergey Grybniak at Business.com.
Remember users are more important than search engines
The purpose of search engines is to deliver relevant results to users, and Google has gotten better at that.
“Today, search engines no longer strive just to provide the most relevant results, but also to match user intent more accurately,” Grybniak writes. “The endgame of SEO has always been about pleasing users, not search engines. To think and act otherwise is bad SEO.”