With the rise of ever more platforms and the time people devote to it, it’s clear that social media management has never been more important.
Commit to it
Social media isn’t just something you do and then forget. It takes commitment to be successful.
“It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social media after just a few months. We’ve found that it takes eight months to one year to really get the hang of social,” according to Buffer, which suggests creating a plan and writing it down to hold yourself and your business accountable.
Keep a content calendar
To execute your plan, you’ll want to create a content calendar to keep yourself organized.
“Content calendars allow you to plan out what you intend to publish on each social media platform and organize the various follow-up social media activities that you will carry out using that content,” according to Sprout Social.
Think about the most effective company social media accounts you follow. They have one thing in common—they have personality.
“Creating a great social media presence isn’t only about showing the value of your product or service to your audience. It’s about connection and experiences. The best brands out there share a common point of view with their fans. One of our favorite examples of this idea in action is Merriam Webster Dictionary. They’re a dictionary and they’re seeing tremendous success on social media,” according to Buffer.
Another great social media account to check out if you’re looking for personality is the Wendy’s Twitter account.