The bottom line on successful social media management is sometimes what it adds to the financial bottom line.
Sales isn’t necessarily the whole game. Social media can also be used to build brand awareness and keep in contact with customers. But without sales, those other things don’t matter a whole lot. That’s why these tips to help up your social media management game are geared toward building sales.
Here are a few things to think about when it comes to social media and sales.
Be consistent across social media sites
“Consumers have become accustomed to remembering usernames, and most assume a brand’s handle is the same across the board,” Long writes. “Something as simple as maintaining a consistent brand, username-wise, ensures that you will always be found, regardless of the social media platform.”
Provide high-quality content
As in just about everything related to branding, storytelling, and website management, quality counts. Posting often is nice. But not if it means the quality of your communication suffers, according to Mary Lister, writing for WordStream.
“We want to make sure that we are sharing content that is good enough to be re-shared or retweeted, passed on to colleagues across industries,” she writes.
Tap into the power of real people
When someone shares something positive about using your product or service, do you share their post on your social media channels? If you don’t, you should, according to Long.
“There is no better testimonial than real people posting about your product on social media,” he writes. “Re-posting this content on your social media pages is more effective than any forced-advertising.”
He adds that creating a branded hashtag and encouraging consumers to write reviews through contests or giveaways can be an effective tool for building online word-of-mouth.