social media management

Facebook is experimenting with a downvote button as part of its effort for better social media management.

In another sign that Facebook’s approach to social media management is changing, the company is experimenting with a downvote button for comments.

It’s as close to the “dislike” button some users have wanted for ages as we’re likely to get. And Facebook wants to make it clear that its downvote button is not a dislike button. Instead, it’s part of increased social media management meant to make interacting on Facebook more meaningful.

The Verge reports:

The last time last Facebook considered a feature resembling a “dislike” button, it resulted in the introduction of reactions on its mobile app and website back in 2016. Those emoji-like animations give users a wider breadth of responses to cover more complex emotions, like a friend’s reaction to a sad or reflective post about a lost loved one. It seems likely that the downvote button, if it does ever launch, will start off restricted to public posts as a way to help users self-moderate sprawling threaded comment sections under news articles, as an example.

Even if it remains a simplified moderation tool, the button may still have a larger role to play in Facebook’s design roadmap down the line. CEO Mark Zuckerberg has pledged this year to reorient the way his company prioritizes posts and organizes information, with an emphasis on “meaningful posts” shared by friends and family and a reduction in posts from brand pages and media organizations.

Giving users the ability to help regulate public behavior on the platform, much like Reddit does, could help Facebook gather data and insight into the types of discussions users are interested in having. It would also help the company understand the tone and content of comments that float to the top, and those that get downvoted into invisibility. All of this could better inform Facebook’s quest to foster “meaningful” interactions, just as the company is using user surveys right now to gauge public perception of news sources.

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