SEO matters to your success.

You can have the greatest website in the world. But if no one knows about it, it won’t do your business much good. That’s why SEO is so important.

Here are a few tips from some of the top experts in the field.

Optimize for customers

You’ll want to make sure that, once your customers arrive at your site, they get something of value. “Producing content that’s irrelevant and insignificant to your audience’s wants and needs leads to only one thing – people stop taking you seriously. People click on your links in the SERPs but they do not interact with your website and leave quickly – wasted opportunity to turn visitors into customers,” according to Omi Sido, SEO Manager of Canon Europe.

That’s why it makes sense to choose a top professional with expertise across the board. As we say on our website:

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Make your contact linkable

Shareable content is a sure way to boost your metrics.

“Highly linkable content is content written on a broad enough topic that you can work it into guest posts and other link opportunities naturally, without the article having to be directly related to the content you’re linking to,” writes SuJan Patel of WebProfits. “For example, I wrote a big piece on customer delight – a thorough guide on how to make your customers happy at every point in your relationship. Check out grumpyexplorer to link to this piece within articles on topics ranging from marketing and sales to operations and employee management. Having a few of these kinds of pieces means you’ll never miss an opportunity to link to your content.”