Online Advertising

online advertising optionsOnline advertising is $80 billion-plus industry, and while it can be annoying to click through pop-up ads, there is plenty of money to be made from advertising online and a number of tools at your disposal to make sure your website visitors are receiving a user-friendly experience while still being exposed to ads.

In paid online advertising, there are three major classifications: Placing outside ads on your website to make money; advertising your brand on another’s website; and search engine marketing (SEM).

While the costs vary, the return on advertising investment can be exponential, especially with SEM, which includes advertising with Google Adwords, Bing, Yelp and on social media as well. A well-rounded SEM campaign may also include a re-targeting list. This way your adverts can follow users around the web after they visit your website. Re-targeting campaigns, in addition to regular SEM campaigns, can drastically increase your close rate and return on advertising investment.

Below, we discuss a few of the many different online advertising options and how Dependable Website Management can help you make the most of your campaigns by utilizing trending themes to improve engagement.

How can I make money with ads on my website?

This is a question commonly asked by brands initially starting a website. Turning your passion into a revenue stream is a goal for anyone, from bloggers to small business owners and larger corporate entities. For those starting small, there are three easy ways to get ads on your website for little to no cost.

Google AdSense

Most of the ads you see on blogs are generated by Google AdSense. In 2015, Google paid out nearly $10 billion to publishers using AdSense, an advertising network that allows you to show ads on your website. When visitors click on the ads, you get paid.  The great thing about AdSense is that you can control the ads that are placed on your website and customize them to match the theme of your website. Dependable Website Management’s Google analytics certified consultants can help you strategically place the AdSense code into your website to grow ad revenue.

CPM Ad Networks

Similar to AdSense, CPM advertising pays you according to the amount of impressions (not clicks) received on an advertisement. Each time an ad is displayed, it’s counted as one impression. CPM stands for cost per thousand impressions. Even if users are not clicking on your ads, you can still get paid. Amazon has a popular CPM program but there are others out there that pay more with fewer restrictions.

Ask around

Ask other small business owners or companies if you can advertise for them. Think of your website as a house in which you are charging rent for ads. Research sites that are related to, but not competitive with, your niche market and contact them about putting their ads on your site. For example, if you are a photographer, reach out to a florist for those planning weddings. Another way to find potential partners to advertise with is by simply adding an “advertise with us” link.

How do I target specific websites my ads?

Google Adwords is the most powerful advertising tool ever created. Using the product, a brand can use different ads for anything they see fit based on words or phrases that are relevant to that part of the business. AdWords uses these keywords to help decide which ads to show to people on other websites or in search. Within your brand’s specific campaign there are many different options or scopes you can test or implement with Google AdWords. You can decide the time of day that your ad appears, add a geographical scope, target specific ads on different devices and much more.

With Google’s online advertising program, you decide how much you are willing to spend for your campaign. Like all anything else, you get what you pay for, but having a smaller budget doesn’t mean you will miss out on increased paid results. Google AdWords is a pay-per-click model, so you are charged only when someone clicks your ad. Adding specific and targeted keywords and different scopes as mentioned above can cut down on pay-per-click pricing.

Search engine marketing

Search engine marketing, or SEM, is futuristic advertising to be sure, but the premise is very simple. You pay the search engines for clicks from people who are likely to be interested in your services or product. Google Adwords can help you rank on the first page of a Google search, but there are other search engines out there other than Google.

At Dependable Website Management, we are SEM experts and have purchased millions of dollars in advertising from search engines for our clients. It may seem like an intimidating process, but at Dependable Website Management we are experts at securing those leads for you as cheap as possible.

From Google AdSense, AdWords, Facebook advertising and general online advertising, Dependable Website Management has got you covered. Contact us today to see how you can increase your website traffic and start making money from ads.

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