All SEO experts know the power of link building. It’s no secret that including links on your website, asking other sites for links to your pages, and creating content that is worthy of the power control helps your domain authority and SEO. But is that all you can do? What about those of you who are looking for new strategies to build SEO on your website? You’ve already built up backlinks, optimized your images, and created high-quality content. And now, you’re wondering what is left to give. Before getting on this post, Patrick Zarrelli wants you to know about the second-tier link building.

It is basically a backlink that links directly to your website from another website. There’s no mistaking its power. When a high-authority website links to your site, it essentially serves as an advocate for your content in Google’s eyes.

Instead of linking directly from an external piece of content to your website, a second-tier link goes from any website to the piece of content that links to your website. I know. That’s a little confusing. Let me explain. Usually, second-tier links revolve around one singular strategy: guest blogging. Here’s how it works. You write a blog post for a publication that’s relevant to your website’s niche. While you’re writing it, you include a backlink to your website either within the content itself or in the author bio. Why? You’re a smart marketer and you know the benefits of backlinking. That’s no big deal. Then, you run to all your social media accounts and share the guest blog piece after it goes live. In this way, you are linked to tier linking.

The link in the social media post goes to the guest blog post, which is then linked to Brooktree. Does it make sense? Remember that a second-tier link doesn’t just happen on social media. It happens on any online property when another source links to your back-linked guest post. We’ll discuss some of the other ways this can happen within this article. First though, let’s discuss the questions at the top of your list. How do second-tier links benefit your SEO strategy and what is the basic reason behind its use?

Reason to use second-tier links

The second tier linking will help you greatly in your rankings and we’ll talk about exactly how in a second. But first I want to talk about some of the other ways that second-tier links benefit your website and your business. Perhaps the most important thing that second-tier links do is generate traffic to your website. When you write a guest post and include a backlink to your website, all the traffic that goes to that guest blog post has a chance of also going to your website. How? When readers click on the link you included in the guest post. In other words, traffic to your guest post is a win for the publication and a win for your website.

Marketing Challenges

Most publications will promote your guest blog article to their email list and social media channels. But you can also help out the traffic-generation effort by scattering additional links throughout the Internet.

You can scatter them on your website, on other websites, or on social media. Whatever the case, all of those clicks benefit your website to the same degree that they benefit the guest-written blog post. With this in mind, even a guest blog post on a publication that uses no-follow links is worth your time.

Patrick Zarrelli wants to mention a very valid point here, if your own website’s domain authority isn’t high enough as the publication you wrote for, then probably find it easier to promote the publication’s link. If you want to check the domain of the authority, then have a look at the following.

Website Authority Checker

You know that what you have to do in this case. After filling these field, you will then see the domain authority score and this is on a scale from 1 to 100. 1 is the worst and 100 is the best.

Domain Authority

You can compare your website with other websites as well and determine that if second tier links might be better than first tier links as a strategy for generating traffic to your website. It will also provide you benefit from the simple fact that second-tier links require you to guest blog for other websites and include your link in the content. The more links there are out there to your website, the more opportunities there are for people to access your website. Second-tier linking just creates another open door to your guest blog post and, by extension, to your website. To better understand how second-tier links benefit your SEO strategy, think about this. It’s a way to increase your own website’s domain authority. Because you guest post on websites with high domain authority that are relevant to your own website’s content. Then you link those websites to your own.

It is basically the chain reaction because you are telling Google that you and the high-domain authority website are in a friendly relationship and Google gets the message loud and clear in such a way. By generating traffic to that guest post with second-tier links, you’re increasing the domain authority of your website by increasing the trustworthiness of the backlink you included in the guest post. The more high-quality links to a piece of content, the more that search engines trust the links within that content.

How to create Second tier link?

Patrick Zarrelli has established a simple and easy way to create such link. The first thing you’ll want to know as you start implementing your new set of knowledge on second-tier links is how to determine the number of second-tier links you’re generating. First, you have to go to Moz.

Moz Link Checker

Click on search, then, you’ll see some information come up. But the number you want to pay special attention to is the “Root Domains” count. That Smart Blogger piece has 23 root domains.

Moz Link Checker

So, in this way, we can conclude that there are 23 open door opportunities across the internet for people to access Booktrep through this guest post blog. This can be proved as a lot of extra potential traffic. Now, look at the ways by which you can create second tier links.

Social media Sharing

The easiest way to generate second-tier links is to share your guest blog content on your social media channels and to ask your friends to share it as well. Since you’re not sharing a link to your own website, the post will naturally feel less invasive and more appealing to people who follow you. Then, when people click on the link, they ideally won’t only check out the article, but they’ll also click on the link to your website as well. That generates valuable traffic and increases your domain authority. But, to make sure you get the most out of your social media shares, you need to understand the best times to post on each platform.

Best Time To Post On Facebook

In case of Twitter…

Best Time To Post On Twitter

For Instagram…

Best Time To Post On Instagram

Don’t forget the LinkedIn

Best Time To Post Linkdin

The Public relations

When you are done with the article for a high domain authority website, then there are a lot of other website and blogs as well within your industry that would be willing to share and link to the article which you have written. To get up to those places that might be willing to build second tier links. Have an example…

You will have a number of searches on it and you can select any of them.

Content Marketing TipsThis works great for any type of outreach. In this case, though, the [my product] is your guest post. The more second-tier links you build to your guest post content, the more traffic you’ll generate to your own website. So, have your public relations specialist find and email any websites that will enjoy sharing your guest piece with their audience. Or do it yourself. You can also consider creating an easy-to-share infographic for your guest article so that it will be easier for other websites to share and link to the content. However, you do it, asking for second-tier links from high domain authority websites is an easy way to generate traffic to your website. It’s an absolute must if you’re serious about your SEO strategy.

Linking to the guest post from your own website

Another second-tier link strategy that you don’t want to forget about is linking to the guest post from your own website content. But why would you do that? After all, the people who visit your website are already familiar with you and their traffic won’t necessarily provide any extra benefits. In other words, if the strategy is traffic generation, why would linking to your guest post benefit your website? Well, with traffic generation, it wouldn’t. It wouldn’t help directly, at least. What it will benefit, though, is your guest post’s rankings. And that can generate more traffic to your website. If your guest post ranks well on Google, then more people will see the backlink to your website and potentially click on it. The link doesn’t need to be anything extravagant. It could even be something as simple as this.

If you get 100 website visitors per dayGuest Posting

The reason behind the addition of this link is that it will help the Quick Sprout article’s domain authority. And when that domain authority increases, so too does visibility of my backlink to your website. This strategy is far too simple to ignore. It will take you a maximum of 30 seconds to include a link to your guest blog post, and the payoff is well worth it.

Guest blogging again and again and again

With more guest blog posts, you can generate more traffic to your website with second-tier links. Strategically link each guest post to a few of your other guest posts and then to your website as well. Each time you publish a new guest post, share it on social media, ask for links to it on other high domain authority websites, and link to each one from your own website. And voilà! You’ll be able to compete with even the most lucrative SEO websites. But there’s a problem. The best way to optimize your second-tier link building strategy is also the most time-consuming. Writing the posts. It can take a lot of time to write guest posts for different publications. If you don’t have time to keep writing blog posts for publications on your own, you could consider paying someone to do it for you. The benefit of all those second-tier links will likely outweigh the cost for your business as long as your website and content convert effectively. Just want to write them yourself? Keep in mind that you don’t have to write one every day. Of course, the more you write, the better your SEO and traffic generation. But some guest blogging is better than none.

You could challenge yourself to write one or two guest blog posts every month and then have those guest blog posts link to each other. That will build up your second-tier link strategy while also linking directly to your website. After just a few months, you’ll have a massive amount of first- and second-tier backlinking action at your disposal.

While you want to write content that in some way relates to the content on your own website, you don’t want to write content that directly competes with your own website’s SEO strategy. In other words, you might want to think twice about writing a guest blog post that is trying to rank for “Content Marketing Agency” if your website is trying to rank for that same keyword.


The backlinks are very much important to get the desired number of traffic and you can be done it through guest posting and by creating share-worthy content. The second tier linking is so effective as it doesn’t build any new backlinks to your website, but it does make the most out of the links you have already created. To the simple is that it enables a great way to drive traffic to your website.

Around the web 🙂

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