Social media giant Facebook has long been expected to get into the dating game. That outcome is drawing closer.
The company has started internal testing of the feature. According to TechCrunch:
The feature will be based inside Facebook’s main app, alongside its many other utilities buried beyond the home screen. It’s not ready for the public yet, but company employees are now internally testing it — though they’re warned that it’s not for dating their co-workers.
According to both TechCrunch and The Verge, independent app researcher Jane Manchun Wong found evidence of the product and posted it on Twitter.
The Verge reports:
The company confirmed to The Verge that the product is in testing within the Facebook app but declined to comment further.
“This product is for US Facebook employees who have opted-in to dogfooding Facebook’s new dating product,” a screenshot reads, using slang for employees testing out their own software. “The purpose for this dogfooding is to test the end-to-end product experience for bugs and confusing UI. This is not meant for dating your coworkers.”
Facebook asked employees to use fake data for their dating profiles, and plans to delete all data before the public launch. “Dogfooding this product is completely voluntary and has no impact on your employment,” a screenshot reads, adding that the product is confidential. It also warns employees that its anti-harassment policies apply to the dating product.
According to TechCrunch, the service will only be for those who opt into it and will have multiple options for those who are looking for love. The site reports:
Once you opt in to activating Facebook Dating, only other people who have also turned it on will be able to see you, and it won’t be shared to News Feed. You can choose if friends of friends can see you or not, and Dating profiles allow non-binary and transgender and orientation options. You’ll unlock Groups or Events you’re a part of for Dating, and you’ll be able to browse potential matches based on the plethora of info Facebook knows about you. If two people express interest in each other (no swiping), they can text each other over Messenger or WhatsApp.