With nearly two billion users, Facebook is the king of social media websites. Similar to Google’s online advertising program, you can advertise your brand or product on Facebook to people who are online looking for information, goods or services in your industry. A company or brand can use different ads for anything it sees fit based on words or phrases that are relevant to a specific aspect of of the business.
Facebook’s customized advertising allows businesses to use its software to review and adjust ad campaigns and see in real-time what is working. Also, Facebook ads are not just limited to Facebook.
Instagram, the most active and popular social media platform among Millennials, is owned by Facebook, which allows Dependable Website Management to create advertising campaigns that run on both mediums simultaneously. We can also create campaigns specifically aimed at one medium or the other. In addition to Instagram, the Facebook ads software network also includes the platforms of Audience Network (create an ad on Facebook, show it across the Internet) and Facebook Messenger.
Below we discuss how Facebook allows for game-changing advertisement opportunities and how Dependable Website Management’s proven success with the software implemented into your business strategy can help increase traffic and revenue for your brand.
Facebook has an advantage over other ways of advertising because it allows your ads to reach only the audience you define. When you create an ad, you can pick the type of people you want to reach by choosing certain traits so you can find the people who are most likely to be interested in your product. For example, if your business is selling apparel in the sports industry, your ad could appear on a sports fan’s newsfeed with a “call to action” to buy a new jersey.
Facebook ads can let you find the perfect audience whether it’s by location, gender, age, likes and interests, education and more. You can even target users based on the device they are using to access Facebook. You audience can be small or large, depending on the size of your business and its needs. With the help of Dependable Website Management we can craft a Facebook campaign for your company, set up and manage the campaign, as well as provide you with any online data you need.
Once your Facebook ad audience is created, it’s time to choose a marketing goal. Facebook’s ad software lets you be in control most every step of the way. Your campaign, your rules.
What are your objectives for the ad campaign? Is it simply to raise awareness and expanding your reach; or is it getting people to engage and act? All of this can be achieved, once you inform Facebook of your goals, which will fall under their three categories of awareness, engagement or conversion.
How much do Facebook ads cost?
The biggest question we hear when it comes to advertising is how much it costs to place ads on different platforms. Facebook’s online advertising program allows you decide how much you are willing to spend for your campaign. Of course, you get what you pay, for but having a smaller budget doesn’t mean you will miss out on increased paid results.
You purchase ads on Facebook by creating an ad and submitting it to their ad auction, similar to Google AdWords. In Facebook’s ad creation process, you set parameters the auction will use to deliver your ad to users, including: Budget (Facebook will never spend more than your max), target audience and type of ad (text, images and/or videos).
Facebook also has two specialty buying options for ads: Reach and frequency and Target Rating Points (TRP). Have a big Facebook campaign in mind? The reach and frequency is likely your best option to reach 200,000-plus people. An ad campaign this size is sold at a locked price by Facebook. Target Rating Points are for brands that are used to buying television ads to buy video campaigns on Facebook and Instagram using Nielsen-verified TRPs. This allows video campaigns to be planned, bought and reported on like TV and other online video channels.
Regardless of the campaign size, you create the ad that you want to have appear on Facebook. Select the Facebook page you would like to create an ad for, select a format (single image, single video, slideshow), choose the creative media you’d like to use in your ad and even add a call-to-action button.
At Dependable Website Management, we are Facebook experts, having purchased millions of dollars in advertising from the company for our clients. Our goal is to make sure that your website and all of your social media accounts are getting the attention that they need. We’ll take care of all the work behind the scenes so you can focus on growing your business.
Contact Us Today:
Phone: (954) 740-7900