Being innovative in your industry is one of the ways to stand out from the competition. A sleek website design and cutting-edge social media can be enhanced with one of the fastest-growing technologies – aerial drone video. Not just a remote-controlled vehicle used for entertainment, these remote-controlled drones have a high definition on-board camera mounted underneath which allows the user to capture stunning birds-eye views of events, tourism, property development and management, farming, real estate and more, inside or out.
Previously, if a brand wanted to shoot aerial video they would have to rent a helicopter and a licensed pilot for hundreds, if not thousands of dollars. In addition to the hefty price tag, helicopters cannot turn on a dime, fit into tight areas and close in for unique details of objects without affecting its natural state.
Below are a number of benefits to utilizing aerial drone video on your website, app and social media, and how Dependable Website Management can help you implement it into your social marketing plan.
What is a drone?
An unmanned aircraft system (UAS), sometimes called a drone, is an aircraft without a human pilot onboard – instead, the UAS is controlled from an operator on the ground. Drones first became useful to the military to spy on threats and survey the land to plan a course of action without risking human life. Today, a drone can refer to anything from the Navy’s 44-foot $100 million Global Hawk to a small quadcopter costing just under $30.
How do drones fly?
The most popular drones or unmanned aircraft system is the quadcopter. Like its name suggests, this machine uses four propellers located on top of the aircraft to fly and maneuver, similar to a helicopter. Two propellers of the quadcopter spin in one direction and the other two spin the opposite way. The remote control communicates with the drone, which also has an onboard accelerometer and gyroscope to assist with stability in navigation. The joystick controls on the remote control allow the user to control roll, pitch and yaw, otherwise known as the principles axes in an aircraft utilized to steer the machine.
Are there rules for flying a drone?
Yes, the Federal Aviation Administration was quick to announce a number of tedious rules and regulations for owning, operating and flying a drone. Lucky for you, Dependable Website Management’s team of certified UAS pilots has you covered. According to the Federal Aviation Administration, drones must:
- Weigh less than 55 lbs. (25 kg) and fly no faster than 100 mph.
- Remain in the pilot’s visual line-of-sight for the duration of the flight.
- Not operate over any persons not directly participating in the operation, including flight patterns over restricted airspace, national parks, airports, temporary flight restriction zones, and wildfires.
- Be flown during daylight-only operations, or civil twilight (30 minutes before official sunrise to 30 minutes after official sunset, local time).
- Be flown no higher than 400 feet above ground level or, if higher than 400 feet above ground level it must remain within 400 feet of a structure.
- Be registered with the FAA if the drone isn’t used for hobby or recreational use. After being registered, the drone must be labeled with your registration number.
There are a number of other rules from the FAA but special waivers can allow for the rules to be stretched if the FAA finds that the proposed operations can be performed safely.
How do I capture drone video?
Aerial photography and cinematography is made possible by cameras mounted on top or underneath a drone. There are even drones that come with built-in cameras such as the DJI Phantom 4 quadcopter, which has a stabilized 4K / 12MP camera attached to the bottom. There are a number of features for capturing video and editing video that Dependable Website Management can help you implement. Before and after recording, our team will strategize how to best market the unique footage for your brand. Aside from adding the video to your website and/or app, we can also add it to your social media.
In addition to recording aerial drone video, Dependable Website Management can also manage your Facebook advertising campaigns and your Facebook boost campaigns. A healthy and robust Facebook presence will not only help improve your company’s notoriety in its field, it can also help you stay in touch with past customers and even geographically or demographically target new ones.
At Dependable Website Management we are experts at creating social marketing campaigns that bring in real sales and real leads for our clientele. Aerial photography and cinematography is a great way to enhance Facebook, Instagram, and other platforms. If this technology is potentially a part of your company’s marketing plan, call us for a free quote. Our team would love to help take you to the top!
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Phone: (954) 740-7900