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What is Pay-Per-Click (PPC)

Pay per click campaigns are an extremely efficient and straightforward way for you to deliver your message to prospective customers. These CPC’s campaigns are essentially exactly what it stands for: Pay Per Click. Using the PPC format, you can advertise within several formats including Paid Search, Display, Remarketing, Product Listings, Local, & Mobile.

What is Paid Search

The largest format, Paid Search, gives you the opportunity to reach your target customer on all the major search engines when they search a particular keyword. Whenever a consumer clicks on your ad, you are charged for the click. As simple as it sounds, having a professional PPC Manager is imperative to the success of your campaigns.

Heres Why:

Google’s Goal is to “Focus on the user” and to “provide the best user experience possible”. This relates to AdWords in the simplest form by understanding that Google rewards the best and most relevant advertisers with the lowest cost and most traffic. It can all be summed up in two words: “Quality Score”.

Why Dependable Website Management Is the Best Choice

For over 10 years, our professionals have managed Pay-Per-Click campaigns in just about every business market possible. We will work with you on developing a tightly controlled campaign to fit your budget with unparalleled efficiently. The best thing about using Dependable Website Management, is our founders started using Google Adwords and Bing Ads (formally Yahoo! Search Marketing which was previously Overture) for their own travel businesses in 2003. You can rest assured we are not simply educated by reading books. The founders have spent millions of their own money and countless hours perfecting this craft in addition to Google Partner Training & education! Without this proper knowledge and understanding, up to 75% of your budget can be wasted!

Dependable Website Management can deliver instant traffic and generate more popularity both locally and globally with a PPC Management plan. Dependable Website Management is a Google Partner, and our PPC Team members are experts in all online advertising products.

Pay Per Click Powered By Wikipedia

Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as“banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.