Google remarketing can be done in several ways to help you achieve a variety of goals that all lead to increased ROI. Depending on the type of site you have, what ever your business objectives may be, and the type of campaign you are running, remarketing can be used to encourage potential customers return to your site and purchase your goods and/or services. Google remarketing allows you to reach people who previously visited your website and show them ads across the web or when they search on Google. This way, it helps you connect the right message to the right people at the right time.
The way remarketing works isn’t complicated. You simply add remarketing tags to all of the pages of your site that you want to be promoted so when viewers will be added to your remarketing lists when they browse your webpage. Then, you are able to show them a tailored message or offer that will encourage them to return to your site and complete a purchase.
Remarketing can be useful for several kinds of business owners. Whether your goal is to increase sales activity on your website, increase the number of registrations, or just draw attention to your brand, remarketing can be a key component to your campaign. If you already have an existing campaign, you can use Google remarketing to improve its ROI. Even keywords that didn’t result in conversions previously might increase your ROI if used in conjunction with remarketing.
AdWords, Google’s remarketing software, offers customization and flexibility that can help maximize the effectiveness of your campaign. It can help you reach your potential customers when they are most likely to buy, target a specific audience, increase traffic on your site, achieve efficient pricing, create ads easily, and manage what sites your ads appear on. No matter what your business needs are, Google remarketing has all the right features to help your online marketing campaign thrive.
To find out if Google Remarketing is useful for your business, call a Dependable Website Management representative today at (954) 740-7900.
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Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results.
Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together they own about 14 percent of its shares but control 56 percent of the stockholder voting power throughsupervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Its mission statement from the outset was “to organize the world’s information and make it universally accessible and useful,” and its unofficial slogan was “Don’t be evil“. In 2004, Google moved to its new headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, Google announced plans to restructure under a new holding company called Alphabet Inc.
Rapid growth since incorporation has triggered a chain of products, acquisitions and partnerships beyondGoogle’s core search engine. It offers online productivity software including email (Gmail), a cloud storage service (Google Drive), an office suite (Google Docs) and a social networking service (Google+). Desktopproducts include applications for web browsing, organizing and editing photos, and instant messaging. The company leads the development of the Android mobile operating system and the browser-only Chrome OS for a class of netbooks known as Chromebooks. Google has moved increasingly into communications hardware: it partners with major electronics manufacturers in the production of its “high-quality low-cost” Nexus devices and acquired Motorola Mobility in May 2012. In 2012, a fiber-optic infrastructure was installed in Kansas City to facilitate a Google Fiber broadband service.
The corporation has been estimated to run more than one million servers in data centers around the world (as of 2007). It processes over one billion search requests and about 24 petabytes of user-generated data each day (as of 2009). In December 2013, Alexa listed google.com as the most visited website in the world. Numerous Google sites in other languages figure in the top one hundred, as do several other Google-owned sites such as YouTube and Blogger. Its market dominance has led to prominent media coverage, including criticism of the company over issues such as search neutrality, copyright, censorship, and privacy.