Every blogger or website manager wants to make enormous sales and desires to get leads faster than they can spend the money on advertising. Everyone wants to turn those leads into customers. Few things in business are worse than getting a massive amount of leads that go nowhere. Patrick Zarrelli of Dependable Website Management will let you know how to contrast a profitable webinar sales funnel from scratch. It should be known that the lead is only valuable and respected which it turns into a sale because leads don’t make money, sales make money and nowadays you have to enter into the sales funnel. The basic reason behind the funnel is to cultivate the leads so that as a result they can move smoothly through the buying process.
It happens that sometimes you lose leads due to lazy marketing or because you avoided a customer or client’s interaction as you were so busy with some other important work. No matter what is the reason behind it, losing qualified leads will not be a moment of happiness for you. When starting from scratch, you have to keep in mind that you have to get leads first and then you can turn those leads into customers. This can be done with the sales funnel. It can also be boosted up when you use webinars for your sales funnel. The following is a representation of how webinar sales funnel will look like…
Nowadays, people love to watch videos because it can explain your services in a better and more understandable way. As webinars are in video format, people feel a more personal connection when they are considering your product or service. It is a one-on-one interaction between you and your audience. Being a marketer, the basic thing you must know that the relationships make customers. When leads travel through the sales funnel, the percentage of people who remain will generally decrease but you don’t have to worry at this stage because it is the part of the process.
The sales funnel cannot only help you to polish or nurture your leads but it will also help you to qualify them. This way you can get yourself informed about those things which need your attention. Funnels will get you leads but your goal is not to capture or work with every possible lead, but you have to capture the right lead and to do that, you need an exact process for constructing a profitable webinar sales funnel. Patrick Zarrelli of Dependable Website Management presents you the following process of constructing a profitable webinar…
1. Get yourself started with Facebook Ads
One amazing tool is social media ads. Facebook Ads are so strong that it can generate enormous leads, and those leads can turn into customers in the right way which can work for you. According to statistics, Facebook hosted monthly users at two billion people. There are other social media platforms as well which can help you in this regard but none of them can be compared with Facebook. So, you have to keep in mind that to drive people to your webinar through other platforms, Facebook can play its best role for you. It is the top of your funnel when you use Facebook Ads as you want to target that audience which is interested in your webinar and it is accessible by that audience through Facebook. The following are some tips for which you can create webinar Facebook Ads.
- Get the right point
Emphasizing on the prospect’s pain point and to get its solution is very much necessary. Because everyone applies for a job with a lot of expectations and they may lose confidence when they are not provided with the corresponding response.
- Amplify the solution
Don’t leave your audience wallowing as you should, and you have to state the solution to the problem clearly. Have a look…
When you will state the problem and its solution altogether then it will create a beautiful combination and it will be effective as well.
- Be personable
If your advertisement is not personal then people will struggle to build a relationship with your brand. When you are not getting things related to each other than they probably won’t be interested in your webinar. We have a great example for you down here…
You have to put optimized content which should be relatable and formal as well, because you will need to decide where that balance sits but consumers increasingly value authenticity. So, keep that transparency in mind.
- Tell your story
You can tell us your story through your webinar. The reason behind this, is that if you are struggling to come up with a webinar topic or something else then just think about your own success story on how you got there. What have you done so far and what you have learned and the most important thing that what can you teach to other people? By telling your story in a great way, can help you to place a remarkable content itself.
If you are not getting any idea about your webinar’s topic then make it as your story, it’s the best method to get leads. As everyone has a different story and people love to listen to stories, make it happen through your webinar.
- Free Webinar
Most of the people in the world look things up for free. Make your webinar free, and this helps you to gain audiences attracted to your webinar.
2. Must include “But Wait! There’s more” Clause
Many times we hear the claim, “But wait…there’s more.” Although there is nothing such thing, we believed them. Anyone can claim their product is worth a higher value than actually is. But getting the attention or belief of customers is not easy at all. There is a reason behind the effectiveness of infomercials for a long time.
People love to make smart buying decisions, so this tactic will surely work for you. Almost all types of brands use this discount tactic to grab attention and they remain successful in it too. The thing to note here, is that how can one add this to their webinar. The answer is that every webinar has a follow-up offer at the end and you will have to make that offer sound absolutely amazing. You can add up discounts, surprise gifts or something and you can also offer additional contents as well for the customers who are purchasing.
Make your webinar attractive by offering smart deals and offers and provide incentives to the purchasers as it can help you in a great way.
3. Capture Email Leads
When you’re getting registrations for your webinar, don’t forget to collect email addresses during the signup process. In fact, if you only have one piece of information you require your audience to provide, it should be their email. Without their email, you can’t follow up, play the lead-nurturing game, or stay in contact with them. You have to remember the point of your webinar is to generate leads. Some of those leads will convert immediately, others will need some work. Build your contact list so that you can follow up with the latter category.
This webinar, for example, has a registration page that looks like this…
When you click “Claim my spot now!” this window will open up.
You don’t even need to provide your name. You just enter your email address. Email addresses take priority over every other type of contact information. People might be willing to enter their name, but it’s an unnecessary barrier since it won’t add any value to your contact with them. And most people won’t be willing to put in their phone number, so you won’t need their name to contact them. Everyone is accustomed to giving away their email address, though, so make sure you’re getting the email addresses of every person who wants to register. This will allow you to alert them when the webinar is starting and to follow up with them afterward. This thing needs to be done for webinar sales funnel.
4. Thank Everyone for registration
It is the most important step to perform that you have to thank everyone for their registration and let them feel that they have done their role by providing their email address. As this thing can let you leave a good impression on the audience. You have to consider it valuable that someone has registered for your webinar and you have to keep their content save as they might tell others about it. Keep it simple, you don’t have to put so much stress on it.
You have to thank every single person who has registered for your content and enable them with additional contents as well, in the way of incentives.
5. Provide real value in your webinar
It’s tempting for marketers to stuff their webinar with sales pitches and compelling offers. And while you do want a healthy dose of CTAs in your webinar, you also want to provide real value for your audience. The reason behind this is that the webinar is going to form their perception of who you are and what your business is like. If your webinar is just full of sales pitches, they’ll probably never attend another one of your webinars. Remember that you’re building a relationship with your leads in order to turn them into customers. In Jon Morrow’s webinar (he’s the CEO of Smart Blogger), he provided real value for his audience. He started by discussing the old and new process for building a profitable blog and then explained why Medium, the public blogging space, is a viable option.
He walked his listeners through the entire process of building an audience on Medium. At the end of his talk, he even told people that they could pitch him a blogging topic and he would critique it. Additionally, the entire webinar was live, which built, even more, trust with his audience. He even told us how to come up with blog topics using BuzzSumo.
All of this genuine value made his message far more compelling and this product far more interesting. Start by providing real value for people and then move to the finish line to pitch them your CTA.
6. Use a compelling CTA to finish
The ending of a great webinar is always done with a great CTA. The reason behind your webinar is to get sales and you have to do every possible thing or action for that purpose. Make your CTA compelling enough that your audience won’t mind when it comes. Have a glimpse of a Jon Morrow’s webinar in which he eventually discusses that fact that while the medium is effective at first, it is difficult to monetize your blog on that platform.
You can get the most number of sales when you have constructed the webinar sales funnel in the right way as instructed.
7. Follow up with non-converters
This point is for those people who don’t purchase as you don’t have to give up on such people. It is absolutely a difficult task to do so keep patience and get your things done in the right way. You may have to follow up the non-converters multiple times with your latest offers and incentives, then you will surely get on to some stage where you will get them converted into the purchaser.