social media management

Mark Zuckerberg made his way to Capitol Hill last week as Congress discusses social media management.

Mark Zuckerberg last week followed the well-worn path of corporate executives to Congress as questions Facebook’s role in political polarization and data privacy. But even as Zuckerberg testified, Facebook was announcing changes that could affect social media management.

According to the New York Times:

The company made a series of announcements that it said would help people to take better control of their information. It cut off advertisers’ access to information from third-party data brokers, which had allowed marketers to increasingly target users on the social network. The company also promoted ways for people to download and review their data. What Facebook amassed about our main personal technology writer shocked him.

The Times also noted that lawmakers were often testy with the billionaire founder of Facebook.

One thing that appears likely after Zuckerberg’s two at-time contentious days on the Hill is that some type of regulation is likely, something that could bring profound changes to social media management. Indeed, Zuckerberg appeared to welcome at least some changes, according to Quartz:

Zuckerberg indicated that he would be open to several ideas for regulating the tech industry. With his now-famous caveat “my team will follow up with you on this” the CEO said he was not opposed to a rule suggested by Sen. Amy Klobuchar, Democrat from Minnesota, that users should be notified within 72 hours that their privacy had been breached—a provision in upcoming European privacy regulations.

The Times notes that Europe is already ahead of America when it comes to regulating the Internet and social media management:

Members of Congress can perhaps look to their counterparts in Europe for legislation inspiration. Regulators there are already cracking down on Facebook, forcing the company to stop using facial recognition technology within the European Union and curtail some of its internet-use tracking practices in some countries. Mr. Zuckerberg’s inquisitors in Congress have already suggested that they may be looking to mirror some of those efforts in the United States.

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