It is obviously a dream of every admin to see their website or blog ranked number among its competitors. Patrick Zarrelli of Dependable Website Management wants to tell you that a company builds its website just like other websites in the crowded online world, where a lot of companies are bearing and managing their websites. It was one of the millions of results jam-packed with these numbers.

A lonely website in the overcrowded online world, which doesn’t have any worth and has found a place right down on the page, may have a classical appearance or other useful features, but it may be lacking SEO. All of those things don’t have worth if people are unable to find it. How are customers going to buy something from that site if they are unable to find it. That’s why you search engines are so important. One has to place it on search engines, so that people can see that the site actually exists.

online-search-engine-percentage

This can be done in certain ways. One is that they pay Google for ads, so that people find your site when they search for some specific keywords.

specfic-keywords

This action helped a bit, but it didn’t get the expected traffic on their site. So, they came with some more research and found that organic results instead of paid results got 70 percent of clicks.

got 70cent of clicks

Then they decided to rank organically to get traffic. But the question to ask is, how is this possible? Eventually, the marketers found that they need to communicate with the search engines to increase their rankings. And to do that, they need to speak the language of SEO. It is necessary that they have to know the HTML tags in this case.

Title Tag

If you want your website to be ranked in top, then this the most important tag about which you must be familiar. It is a very important tag because every search engine needs to know that what is your basic content is, what each page is about and what is the purpose of your website? The title tag describes each and everything about the content on your site and it used to do it in a way that search engine understood it.

tittle-tag-strategy

The keywords you are trying to rank in search engines must be integrated into your title so that the search engine may know that how it should rank you in the right way. In such cases, the meta descriptions play a vital role as well. Have a look at the following example which Patrick Zarrelli of Dependable Website Management has demonstrated for you that shows how should you include the title tag on your website.

the-tittle-tag

If you are using WordPress then have a look below…

You can select a post on which you want to add up title tag. WordPress is a great online website creation tool which makes such tasks very simple and easy.

easy-way-meta-tag

When you are using this tool then you don’t have to worry about the addition of HTML tags manually. If you are not using this tool then you will have to add title tags manually, which may take some time, but nowadays, WordPress has made it so easy for everyone.

Meta description tag

If you are serious about your website’s SEO then the meta description tag is a must use for you to get your website ranked. It is like the synopsis on the back of a book. The title is the heading, the meta description is the extra information which will further describe your content. If you have done this well, and in the right way, then it will definitely help you get your website ranked.

Here you can easily have a look at the focus keywords which are entitled to title tag in the meta description “Digital Marketing strategy”. You need to have continuity between your title tag and your meta description so that search engines can easily recognize what you’re trying to talk about. Say, for example, that you use the phrase “digital marketing” in your title tag, but only use the phrase “SEO” in your meta description. Search engines will rank you lower because they can’t determine what the content is specifically discussing. Clearly, they are not matching up. Down here is an example of the meta description, and how it looks.

The-Meta-Description

Each and every webpage needs to have a focus or target keyword which must be shown in the title tag and meta description. This is how it will work best for you. When you are using WordPress then you can add the meta description as well in an easy way. Then you can type your required meta description under 160 characters. Make sure to write it in the right way.

Header Tags

The Header tags are really easy to include in your content. They don’t go anywhere special. They go right into the content itself. Actually, look above at the bolded text next to the number three that says, “header tags.” That entire line is an h2 tag. There are several different header tags. Depending on your format, you might have h1, h2, h3, and sometimes h4 or even h5. These will get progressively smaller and make for great headings and subheadings to organize your content.

the-header-tag

If you are using the header tags in the right way, then they will not only help you to organize your content, but these tags will help you in SEO of your website as well. When you are using these tags, then you are basically informing the search engine that what your content is exactly trying to explain.

the-heading-header-explain

This is how the things get optimized. The author of this content has added tags beautifully and that’s why Google has managed to rank on top.

Image alt tags

It is an important thing to note here that “alt” tags are an SEO opportunity that most people miss. It is likely to be easy to focus on the word for which you are writing content and completely ignore the images, which is a definite mistake because not all people search things on Google under the “All” tab.

There are also many of the people who used to do a search under “images” tab and for that, the SEO techniques are pretty different in that case. This means that to have a chance for your images to rank on Google, you need to include alt tags on all of your screenshots and photos. That way, when someone is searching the “Images” tab, they can still find your content.

The-Image-Alt-Tags

When dealing with the WordPress, you will have to click on the image and you will see this bar will appear.

Then…

You will see an empty box labeled as “Alt Text”.

In this area, you have to say something about the image as to what it contains. It is not necessary to put in the focus or targeted keyword in it. When you will save these changes, this will increase your chances of people finding your content organically.

Nofollow link tags

Patrick Zarrelli of Dependable Website Management wants to inform you about the usefulness of these tags, and that these tags tell search engines not to lend credence to the backlink which you are creating for the website. In other words, we can say that the linking to a website or piece of content would normally increase that website’s domain authority but in the case of no follow tags, it won’t work at all. You don’t have to worry at all because the link still works but it will not help the website’s SEO.

The-Nofollow-Tag

If you’re working on a backlink SEO strategy for a website, you’ll need to know whether the backlinks you get are dofollow or nofollow. Dofollow will help your rankings more than nofollow links. There are some arguments that nofollow links still help rankings, just not to the same degree. So, they aren’t totally worthless. They’re just not as helpful as dofollow links. Also, you might want to consider using nofollow links on your own website when you link to a website with poor domain authority.

Links and anchor text tags

It is obvious that throughout your content, you are probably going to link to different websites because when you want to include stats or images from other sources then you will have to make sure about this thing that, credit goes to the right place. Mostly, the link to that website will serve in such case. It is pretty unfortunate that most of the people don’t know about anchor tags. People just add the link but forget about the anchor text.

Links-and-anchor-text-tags

The anchor tag is very important because Google looks and determines what the link is about, where are you linking to, and what is the subject behind it? If the anchor tag is enabled in a good way, then it will also help the website as well in ranking which is linked to you. if you are linking this tag to your own website’s page then it will help to keep content organized.

Canonical tags

Patrick Zarrelli of Dependable Website Management is doing his best to educate you about the best HTML tags so that you can get that incredible ranking on google and fulfill your dreams. These tags are great for organizing content and prioritizing one web page over a duplicate web page. Many people think that they don’t have any web pages but they are absolutely wrong in this case. Every website has duplicate web pages. It is likely to happen that a search engine can visit the same webpage with different URLs. An example is as below…

We may see these links as the exact same web page but to a search engine, these are the duplicate ones. It is just an example, your website may have a lot of duplicate pages like this, maybe hundreds in numbers. This becomes a problem when search engines are trying to rank your content. It confuses the search engine, and it ranks each one of these URLs separately. To solve this problem, you can use the canonical tag to specify which URL Google should pay attention to above all others.

Canonical-tags

You can use software to add tags. If you can read code like an expert, you might not need to worry about it. But a lot of marketers and SEO experts don’t know how to go into the code and change it. Sometimes, it feels like fiddling around in a corridor that could break absolutely everything on our website if you’re not careful. And because of that, we hesitate to change anything. You can use Yoast to add up tags easily…

Canonical-tags-Yoast-seo

This software will run an overall diagnosis of your content’s SEO and will let you know that what you are doing actually. It will tell you what changes are required to boost up ranking actually.

MOZ is another software, which will also work in this case and will provide you the same sort of results.

Moz

If you are expert in reading codes then you can add tags manually but if you are not good at it then you can use such software to do it for you.

Conclusion

We spend months or even years working on a website to improve its rankings and, in time, it finally rises to the top. And accomplishing that goal requires the right HTML tags. It’s partly because search engines demand it and partly because so few SEO “experts” are doing it. In the end, HTML tags end up separating the SEO rookies from the pros, and the right HTML tags often separate the #1 ranking from the #10 ranking. HTML is the language that you can use to tell search engines exactly what your website is about and how they should rank you. Anyone who isn’t using these tags is missing out on a significant portion of SEO opportunity.

It should be considered that the HTML tags you need to pay most attention to are : the title tag, meta description, header tags, image alt tags, nofollow links, anchor text, and canonical tags. And don’t hesitate to download a piece of software to help you add those tags properly.

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